THE LUXURY MEDIA DAY
Your Brand, Elevated.
Newport Beach, California · Million Dollar Business Hub
One day.
Everything you need to show up as who you are.
You've built something real. You have the expertise, the results, the clients — and a brand that hasn't caught up with any of it.
Your photos were taken on someone's iPhone. Your keynote needs a deck that actually holds the room. Your messaging is somewhere between brilliant and scattered. And your content calendar is mostly blank because nothing feels quite right to post.
That gap between who you are and how you show up? That's what we close in a single day.
The Luxury Media Day is a bespoke, immersive experience designed for high-achieving women who are ready to step fully into their brand — not someday, but now.
You come to Newport Beach. We do the rest.
"The most expensive thing in business is showing up smaller than you are."
WHAT'S INCLUDED
Six deliverables. One extraordinary day.
01
Keynote Coaching & Preparation
We start before the day begins. Ahead of your Media Day, you'll receive dedicated coaching support to refine your message, find your narrative arc, and step onto that stage knowing exactly what you're there to say — and why it matters to the people in the room.
This isn't scripting. This is the work of uncovering what's already true about your expertise and giving it language that lands.
02
30-Minute Keynote, Fully Delivered
A polished, camera-ready keynote performance — 30 full minutes of your most powerful ideas, delivered with presence and captured in full production quality. This becomes the centerpiece of your entire content strategy: repurposed, clipped, quoted, and deployed across every platform you operate on.
One keynote. Months of content.
03
Bespoke Slide Deck Design
Not a template. Not a Canva shortcut. A custom-designed visual experience built around your brand identity — your palette, your typography, your voice. Slides that amplify your authority without stealing your spotlight.
Your deck will be something you're proud to put your name on and hand over to an event coordinator without a second thought.
04
On-Brand Sound Bites & Real Content
Thirty minutes of real, deployable content — with individual moments engineered to be shared. Quotable. Ownable. Completely aligned with your brand messaging and the clients you're here to attract.
We don't just film and hope. Every segment is shaped with intention so that what you say on camera is exactly what your ideal client needs to hear to say yes.
05
Messaging Strategy & Coaching Support
Before the cameras roll, we do the deeper work. Messaging coaching that helps you articulate what you do, who it's for, and why only you can deliver it the way you do.
You'll walk into your Media Day already clear — on your positioning, your offer language, your brand voice — so that every piece of content you capture is consistent, compelling, and conversion-ready.
06
Luxury Brand Photoshoot
A curated, high-end shoot in Newport Beach. Wardrobe direction, location scouting, and a photographer who understands luxury personal branding at the highest level.
Images that finally match the woman you've become. Not stock-photo polished. Not forced and fluorescent. Real, powerful, and unmistakably you.
THE EXPERIENCE
Your day, from start to finish.
Media Day is not a marathon of back-to-back content production. It's a carefully designed experience — intentional, spacious, and built to bring out your best.
Before the Day
- Pre-day messaging strategy call to map your brand story, sharpen your positioning, and identify the sound bites worth building around
- Slide deck design delivered and reviewed in advance
- Keynote coaching session to rehearse, refine, and own every word
Day of
- Arrival and orientation at your private Newport Beach location
- Morning: Final keynote prep and warm-up with Allison
- Full 30-minute keynote filming — audio and video, production quality
- Intentional breaks built in to reset, refuel, and stay present
- Luxury brand photoshoot — curated locations, styling direction, and a photographer who gets it
- Content audit and deployment debrief — you leave knowing exactly what you have and where it goes
THIS IS FOR YOU IF...
You've outgrown your brand.
You're playing at a level your online presence doesn't reflect. The expertise is there. The results are there. The caliber of client you want to attract is within reach. But when someone Googles you, or lands on your Instagram, or sees the headshot on your speaker page — something's off.
You might be:
- A coach, consultant, or expert ready to step into higher-ticket offers and a more visible platform
- A speaker building a keynote portfolio or launching a speaking career for the first time
- An entrepreneur who has pivoted and needs a brand that reflects who you are now, not who you were three years ago
- Someone who has been putting off "the photo and content thing" because nothing has ever felt quite right — until now
Or you simply know that the way you've been showing up isn't doing justice to the quality of the work you're putting into the world. And you're ready to change that.
YOUR HOST:
ALLISON LACOURSIERE
Allison is a business coach, entrepreneur, and the founder of the Million Dollar Business Hub — a done-for-you business services company built at the intersection of identity work, neuroscience, AI strategy, and high-level brand positioning.
She built a seven-figure business, relocated countries, and rebuilt her brand from the ground up — not by following a formula, but by doing the exact work she now guides her clients through.
The Luxury Media Day is the experience Allison wished had existed when she was closing the gap between her expertise and her brand. She designed it for the woman who is done waiting to look like who she already is.
Ready to look like who you are?
Media Day is offered to a small number of clients each quarter. This is not a content sprint — it's a brand transformation. It requires the right timing, the right level of readiness, and a genuine commitment to showing up fully.
If you're ready to close the gap between your expertise and how the world experiences it — we'd love to hear from you.
Inquiries are reviewed personally. You'll hear back within 48 hours.
